Tradedoubler goes from strength to strength with strong 2004 year-end results

Revenues soar by 130 per cent year-on-year

STOCKHOLM, Sweden – April 5th, 2005 – Tradedoubler, Europe's leading provider of online marketing and sales solutions, today announced its fiscal year end results for 2004. Audited results demonstrate a total revenue of €65 million (598 million SEK), an increase of 130 per cent from €28 million in 2003. This surpasses 2003’s revenue growth of 86 per cent, demonstrating the momentum of Tradedoubler’s strategy and products.

Highlights from 2004 are:
  • Revenues from continuing operations increased by 130 per cent to €65m (2003: €28 million)
  • 900 clients – including new wins with Yahoo! Europe, Citibank, Eurostar and T-Online (2003: 665)
  • Unique visitors increased to 643 million (2003: 380 million)
  • Tracked and generated 5.5 million sales worth over €1 billion in sales value for clients (2003: 2.2 million sales / €400 million sales value)
  • 14.6 million client leads (2003: 4.2 million)

Since first achieving profitability in 2002, Tradedoubler completed its second full year of profitability in 2004 due to robust revenue streams from the affiliate programme business and increasing its client base across all product areas. During 2004 Tradedoubler signed more than 200 new clients including Yahoo! Europe, Citibank, Eurostar and T-Online. Significantly, Tradedoubler also expanded existing relationships with key clients on an international basis, including Apple Store and Dell.

“I am pleased to announce that at the end of 2004 our activities have delivered another year of strong financial growth,” said Martin Henricson, CEO Tradedoubler. Our investment in our people and products, including the new AdTool solution and increased resources in our publisher teams throughout Europe, means that we are making excellent commercial progress. Our business activities are on a firmer footing than at any time since we were founded and we are excited about our prospects for 2005.”

During 2004 Tradedoubler’s Media Toolbox tracking and ad serving technology, provided to advertisers, publishers and agencies, grew by 23 new clients. The Consultancy arm also grew substantially to meet client demands and Tradedoubler’s own growth needs, with the total organisation growing from 110 to 160 employees.

Exciting technological developments have enabled a better level of service to publishers. The revolutionary new AdTool solution, which enables online publishers to design and manage their own adverts, is anticipated to achieve good traction in 2005.

Looking ahead to 2005 Tradedoubler will continue to grow all product areas. It will also expand the short term Campaigns business in order to increase Tradedoubler’s reach and attract more leading European publishers as well as assisting clients in reaching short term objectives.

Tradedoubler will continue to strive for increased growth, profitability and improved margins throughout 2005. It believes this will be achievable through strengthened relationships with existing clients, establishing new revenue streams, putting extra resource into key markets and assessing new markets whether within or outside Europe.

About Tradedoubler

Founded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit for further information.

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Verity Jukes
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William Cooper
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