Tradedoubler TrackerTM - February 2004The Tradedoubler TrackerTM is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the tracker shows results from 660 advertisers, spanning a multitude of different sectors. Tradedoubler is an independent third party tracking technology.
OverviewStrong sales throughout February lead us to conclude that the internet is continuing to gain market share from traditional offline retail stores, which typically see a marked drop in sales in February following the Christmas period and January Sales. The propensity to book higher value items, such as travel, online shows a huge increase compared to the same period last year indicating that consumers view the internet as a safe and convenient means of purchasing high value items as well as lower value products (as represented by the Entertainment sector).
Sales Volume Trends over the Past Year in Leading Sectors
* Due to the technical process involved in reporting the performance of financial services clients, it has not been possible to include this sector in certain charts.
About TradedoublerFounded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Renault and Kelkoo. Please visit www.tradedoubler.com for further information.
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