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Tradedoubler TrackerTM - May 2005

Tradedoubler’s May TrackerTM highlights another positive month for ecommerce. Sales volumes in May rose by a further 12%, representing a year on year increase of 100%. In comparison to last year, the pattern of growth has been steadier with month on month sales increasing gradually over the last four months.

All evidence suggests that online growth this year will markedly outperform 2004 with ongoing sustained and solid monthly increases in total sales volumes and sales values. Once again the financial services sector has been instrumental in driving the growth in overall sales volumes, as has the travel sector which has unexpectedly continued to rise in both April and May this year. Sales within the Travel sector show a marked contrast to both the same period last year, and offline travel trends which traditionally tend to drop slightly after the busy January to March period. Tradedoubler has previously predicted that marketers both within these sectors and others would continue to allocate greater portions of their marketing budgets towards driving online sales and the knock on effects of this are becoming increasingly evident in the volume of sales now being generated within these sectors.



  • Total sales volumes have increased by 12% month on month and by 100% year on year
  • Month on month sales values rose by 8% to €116 million which is a 32% increase compared to April 2004.
  • Average order values have dropped by 26% year on year and by 8% month on month



* see below

  • Following a 9% month on month decrease in April, sales within the financial services sector have risen sharply in May, by 25%
  • After a surprising growth of 7% in April, Travel sector sales continued to rise by a further 8% this month.
  • The Telecoms sector has grown steadily over the last 2 months with an increase of 4% in May.


Sales Volume Trends 2004 and 2005 in Leading Sectors



*Sector specific data includes results from Tradedoubler’s top 10 clients per sector.

For further analysis or interpretation of these statistics please do not hesitate to contact Euro PR Group or Tradedoubler.



About Tradedoubler

Founded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit www.tradedoubler.com for further information.

The Tradedoubler TrackerTM is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the Tracker shows results tracked and generated within Tradedoubler’s network covering 16 European countries with clients spanning a multitude of different sectors.

The data contained within this tracker is provided by Tradedoubler’s independent third party tracking technology.

Editorial contacts

Euro PR Group
Sue Glanville
T: +44 (0) 208 917 4900
E: sglanville@europrgroup.com

Tradedoubler
William Cooper
T: +44 (0) 207 881 1404
E: will.cooper@tradedoubler.com