Late Surge in Online Christmas Shopping

Through it’s tracking of online sales across Europe, Tradedoubler today reveals a late surge in online Christmas shopping. In comparison to 2004 when the number of online purchases increased steadily over a 6 week period leading up to the busiest online shopping day on 13th December, online sales this year did not begin to surge until much later on, rising sharply from the week commencing 28th November. The busiest day for online shopping across Europe however corresponded with 2004, with sales volumes peaking on Monday 12th December. Tradedoubler’s tracking reveals that ecommerce trends are beginning to more closely reflect offline Christmas shopping habits with higher volumes of transactions occurring closer to Christmas.

Online consumer confidence is clearly at an all time high with fewer shoppers deterred by fears over online orders not arriving in time for Christmas. This last minute increase in European ecommerce makes it all the more important that retailers ensure they are fully prepared for steep rises in orders over the last few weeks before Christmas. As well as guaranteeing that unusually high order volumes can be fulfilled, it is also crucial that preparations are in place to ensure timely pre-Christmas deliveries.


About Tradedoubler
Founded in 1999, Tradedoubler is a European provider of online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple Store, Dell, Telia Sonera, eBay and Kelkoo. Please visit for further information.

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Bite Communications Aparna Gray
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William Cooper
T: 020 7881 1404