Case study

Kelkoo

“Tradedoubler’s tracking enables us to provide our clients with ever more effective merchandising and specialist ROI benchmark data than in their own retail segments."

Pierre Chappaz,
CEO, Kelkoo




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Media Toolbox for Publishers demo

Tradedoubler
Media Toolbox for Publishers

Media Toolbox for Publishers is a hosted online management tool aimed at portals and large traffic drivers working with multiple advertisers.

Optimise partnerships

With this solution it is possible to measure visitor behaviour on the portal as well as on the advertisers’ websites, tracking everything from impression all the way to the sold product including recurrent sales data.

The benefit is to have full overview and knowledge of the own visitor quality and the value given to each advertiser and partnership. Additionally, Tradedoubler as an independent third party validates the result.

Complete inventory control

This single tool gives complete inventory control, since it encompasses management of advertisers and advertisements, implementations, links, statistics, and administration.

Tradedoubler Media Toolbox is designed to:

  • Increase revenue opportunities
  • Deliver real time reports and detailed statistics
  • Act as a third party, ensuring traffic integrity
  • Build loyalty and long term partnerships with marketers and clients


Media Toolbox for Publishers fact sheet
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