Tradedoubler TrackerTM - January 2004The Tradedoubler TrackerTM is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the tracker shows results from 660 advertisers, spanning a multitude of different sectors. Tradedoubler is an independent third party tracking technology.
OverviewWhilst sales volumes declined from January 2004 compared to December 2003, the actual sales value generated through Tradedoubler’s European network increased. From this it can be deduced that consumers tend to purchase lower value items in the run up to Christmas but then take advantage of the January sales period by purchasing higher value items, thereby mirroring traditional retailing habits.
Last month's Tracker predicted that Travel would rise significantly in January, however the actual increase in sales of 127%, as consumers take advantage of early booking offers, has outstripped expectations. The increase in sales in the Travel Sector both month on month and year on year is explored in more detail in this Tracker.
About TradedoublerFounded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Renault and Kelkoo. Please visit www.tradedoubler.com for further information.
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