Tradedoubler TrackerTM - April 2004

The Tradedoubler TrackerTM is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler's monitoring of sales made through its European network. The data contained within the tracker shows results from 660 advertisers, spanning a multitude of different sectors. Tradedoubler is an independent third party tracking technology.

Following a record month in terms of both sales volumes and sales values in March, all sectors have experienced a dip in sales in April.

However in comparison to February all sectors, with the exception of the Travel industry (which traditionally does tailor off in April), have maintained or improved upon the strong level of sales seen two months ago.

Total sales volumes and sales values across Tradedoubler's network also reflect this steady growth and show an increase compared to February of 9% in sales volumes and 26% in sales values.

This is representative of the trend seen in the wider e-commerce environment and would suggest that the move towards online shopping is now showing a more sustained and steady level of growth.


  • After a particularly strong month in March, sales volumes across Tradedoubler's network have dropped slightly in April by 11%. Sales values are down by 19% from March to April.

  • However, when compared to February, sales volumes and values have both shown an increase (of 9% and 26% respectively). This suggests that the trend towards online shopping is showing a more sustained and steady growth.

  • Sales volumes have grown by 199% compared to the same period last year and sales values are up by 241%


  • All sectors have seen sales volumes dip by various levels in April following a record month in March.
  • All sectors continue to perform well when compared to the same period last year.
  • The Travel sector, despite seeing the largest drop in sales volumes month on month, has experienced the largest rise year on year of 212%.

Sales Volume Trends over the Past Year in Leading Sectors

* Due to the technical process involved in reporting the performance of financial services clients, it has not been possible to include this sector in certain charts.

About Tradedoubler

Founded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo.

Editorial contacts

Bite Communications
Georgina Blizzard
T: +44 (0) 20 8834 3460

William Cooper
T: +44 (0) 207 881 1404