Tradedoubler TrackerTM - August 2004

The Tradedoubler Tracker is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the tracker shows results from 700 advertisers, spanning a multitude of different sectors.
Tradedoubler is an independent third party tracking technology.

Sales volumes continues to grow

Sales volumes across Tradedoubler’s network have continued to grow month on month. Four of the five leading sectors have increased in what is traditionally a quieter month for online transactions.

Recent figures published by Nielson/Netratings show overall at-home internet users across 12 countries worldwide have increased by more than 2.8 million from June to July 2004. Tradedoubler’s figures support these findings and consistently show online transactions across Europe increasing month on month. Sales volumes in August are 170% higher than this time last year.

The bad weather this summer is thought to have played a part in the continued increase in online shopping in August as people spend more time inside avoiding the rain and subsequently more time shopping online. The entertainment sector which suffered a drop in sales last August has increased significantly month on month this year, again probably spurred on by the poor summer.

The Olympics did not have such a noticeable impact on transactions as was predicted in last months Tracker and consumers still found the time to shop online in between catching up with various events.

* see below **See below


  • All sectors with the exception of financial services have increased in August.

  • The Financial services sector, having remained constant in July, has dropped by 11%. August is typically a quiet month for this sector as consumers arrange credit cards and loans before heading off on holiday in August.

  • Having seen the biggest decrease in sales in July, the Entertainment sector has grown by 12% in August.

  • Sales volumes have continued to increase steadily month on month and are now 170% higher than this time last year

  • Sales values of just under €100 million have surpassed the previous record seen in June

Sales Volume Trends over the Past Year in Leading Sectors

* Sector specific data includes results from Tradedoubler’s top five clients per sector
**Due to the technical process involved in reporting the performance of financial services clients, it has not been possible to include this sector in certain charts.

About Tradedoubler

Founded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo.

Editorial contacts

Bite Communications
Georgina Blizzard
T: +44 (0) 20 8834 3460

William Cooper
T: +44 (0) 207 881 1404