Tradedoubler TrackerTM - September 2004

The Tradedoubler Tracker is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the tracker shows results from 700 advertisers, spanning a multitude of different sectors.
Tradedoubler is an independent third party tracking technology.

The consumer electronics sector has seen huge growth during September with sales volumes growing thirty nine percent compared to August. The other four sectors have dropped slightly following a very strong month in August. Total Sales volumes across Tradedoubler’s network have continued to grow month on month thanks largely to the growth of the consumer electronics sector. Sales across all sectors are predicted to increase phenomenally in the next three months in the build up to Christmas. Last year sales volumes from September to December equalled total sales volumes over the previous 8 months of 2003 and this is expected be the case again this year. The peak Christmas online trading period is predicted to begin towards the end of October.

* see below

  • The consumer electronics sector has grown by 39% month on month and by 176% compared to September 2003

  • Following a very strong month in August other sales in other sectors have dropped slightly but are expected to pick up and show a marked increase in October as the Christmas shopping period gets under way

  • Sales volumes have continued to increase steadily month on month largely due to the success of the consumer electronics sector

  • Sales values have dropped following a record month in August as online consumers purchase more lower value items

Sales Volume Trends over the Past Year in Leading Sectors

* Sector specific data includes results from Tradedoubler’s top five clients per sector

About Tradedoubler

Founded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit for further information.

Editorial contacts

Bite Communications
Georgina Blizzard
T: +44 (0) 20 8834 3460

William Cooper
T: +44 (0) 207 881 1404