Tradedoubler TrackerTM - January 2005

The Tradedoubler TrackerTM is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the tracker shows results from 700 advertisers, spanning a multitude of different sectors.
Tradedoubler is an independent third party tracking technology.

  • Following a record month for both total sales volumes and total sales values, January has continued to perform well with a drop of just 9.9% in sales volumes and 17% in sales values.
  • Both sales volumes and values have outperformed the levels seen in November, making January 2005 Tradedoubler’s second strongest month ever, trailing only slightly behind those seen last month.
  • The average order value for January was €155, compared to €168 in December – this can be explained by the effect of the January sales as consumers stock up on reduced price purchases.
  • Sales volumes are up 98% compared to January 2004 and sales values have increased by 63%

*See below
  • The financial Services sector has grown by 176% and Travel by 59% month on month. This follows a similar trend to last year and mirrors traditional sales patterns associated with these two sectors.
  • As expected following the peak Christmas shopping season, sales within the Consumer Electronics, Telecoms and entertainment sectors have dropped.
  • Year on year Financial services has again increased hugely. This growth supports Tradedoubler’s previous prediction that 2005 will be a prosperous year for online Financial Services as more major world players invest heavily in this channel.

Sales Volume Trends over the Past Year in Leading Sectors

* Sector specific data includes results from Tradedoubler’s top five clients per sector

For further analysis or interpretation of these statistics please do not hesitate to contact Bite or Tradedoubler.

About Tradedoubler

Founded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit for further information.

Editorial contacts

Bite Communications
Georgina Blizzard
T: +44 (0) 20 8834 3460

William Cooper
T: +44 (0) 207 881 1404