Tradedoubler TrackerTM - July 2005

Tradedoubler’s July Tracker illustrates how online sales at the beginning of Q3 have continued to gain momentum. Much has been talked about recently regarding the general slow down in overall retail sales across Western Europe and these figures add weight to the argument that the online retail sector is bucking the wider trend with healthy month on month increases in both volumes and value of sales.

Monthly Sales volumes have grown by 4% in July, which equates to a yearly increase of almost 90%. Sales values have also risen, by 6%, in contrast to the same period last year when the value of sales dropped significantly.

The telecoms and entertainment sectors have been particularly instrumental in driving this growth over recent months. Having reached a plateau from March to May this year, sales within the telecoms sector have soared recently as a number of clients, especially mobile ringtone providers, focus more attention than ever on driving increased sales through this channel, with impressive results.

Sales volumes within the entertainment sector were consistently lower over the first half of the year compared to 2004, the sector now appears to have turned the corner with a month on month increase of 28% and sales for the first time this year have overtaken the 2004 figure by 8%. This growth is predicted to continue over the coming months before a rapid rise in the last quarter.

  • The financial services sector has dropped by 20% in July. This could be linked to fears over a wider economic slowdown as the drop has largely been driven by loan companies – consumers are perhaps becoming more cautious about borrowing. The sector remains 73% up on July last year and is expected to continue to perform well over the second half of the year
  • All other sectors have increased in July, the consumer electronics sector by 23%, telecoms by 24%, entertainment by 28% and travel & holidays by 5%
  • As explained above, the huge year on year growth in telecoms sales has been driven by a small number of clients within this sector focusing more attention on this channel, leading to significant increases in sales levels

Sales Volume Trends 2004 and 2005 in Leading Sectors

*Sector specific data includes results from Tradedoubler’s top 10 clients per sector.

For further analysis or interpretation of these statistics please do not hesitate to contact Euro PR Group or Tradedoubler.

About Tradedoubler

Founded in 1999, Tradedoubler is a European provider of online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit for further information.

The Tradedoubler TrackerTM is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the Tracker shows results tracked and generated within Tradedoubler’s network covering 16 European countries with clients spanning a multitude of different sectors.
The data contained within this tracker is provided by Tradedoubler’s independent third party tracking technology.

Editorial contacts

Euro PR Group
Sue Glanville
T: +44 (0) 208 917 4900

William Cooper
T: +44 (0) 207 881 1404