Tradedoubler TrackerTM - March 2005

The Tradedoubler TrackerTM ™ is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the Tracker shows results tracked and generated within Tradedoubler’s network covering 16 European countries with clients spanning a multitude of different sectors.

The data contained within this tracker is provided by Tradedoubler’s independent third party tracking technology.

As the first quarter of 2005 draws to a close, Tradedoubler’s March Tracker reveals that total sales tracked and generated over this period are only 3% lower than in the 3 traditionally strongest months of the year leading up to Christmas.
After this hugely positive start to the year, all indications suggest that 2005 will be another year of exceptional growth for the industry as the number of broadband users continues to grow and consumer confidence in the internet as a shopping channel increases.

  • Over the first quarter of 2005, total sales volumes are only marginally less than the 3 strongest months of 2004 from October to December.
  • The total value of sales tracked and generated over this period is also down by only 2% compared to Q4 2004.
  • Sales volumes in March were only 7% lower than November 2004 (Tradedoubler’s third strongest month ever) and sales values showed a 2% increase.
  • Following a 14% drop in February, sales volumes tracked and generated through Tradedoubler’s network in March demonstrate a month on month increase of 4%. Year on year, sales are up by 52%.
  • Total sales values have also increased by 4% in March.

*See below
  • After a very successful start to the year, the Financial Services sector dropped slightly in March (by 8%). Despite this drop, the sector’s phenomenal growth over the last quarter remains unaffected with sales and leads within this sector currently 67% higher than March 2004.
  • As predicted in February’s Tracker, the Travel sector has continued to perform well in March, growing by a further 6% as the customary ‘Early Booking Offer’ period draws to a close. Looking at the ‘Travel & Holidays graph below, bookings within this sector have followed a similar pattern to the same period of 2004.
  • Having seen an upturn in sales in February following a post-Christmas lull in January, sales within the Telecoms sector have dropped by 6% in March.
  • After decreasing considerably at the beginning of the year, the Consumer Electronics sector has begun to level off and is expected to see sales increase over the coming months.
  • The Entertainment sector has remained almost constant month on month with sales volumes still significantly down compared to this time last year.

Sales Volume Trends over the Past Year in Leading Sectors

* Historically, sector specific data has included results from Tradedoubler’s top five clients per sector. In order to provide even more reliable trends Tradedoubler decided, in January 2005, to expand the number of clients included per sector to 10.

For further analysis or interpretation of these statistics please do not hesitate to contact Bite or Tradedoubler.

About Tradedoubler

Founded in 1999, Tradedoubler is the European leader in providing online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple, Dell, John Lewis, Air France and Kelkoo. Please visit for further information.

Editorial contacts

Bite Communications
Georgina Blizzard
T: +44 (0) 20 8834 3460

William Cooper
T: +44 (0) 207 881 1404