Tradedoubler TrackerTM - November 2005

Following a steep rise in the number of European online sales generated through Tradedoubler in October, the latest Tradedoubler Tracker™ figures reveal a further increase of 26% in November. This overall growth in sales received a huge boost from the consumer electronics and entertainment sectors which saw sales escalate over the last month, by 67% and 90% respectively. Sales within both these sectors in November have already surpassed the highest levels reached in December last year, demonstrating that the festive season of 2005 has already proved to be a tremendously lucrative time for online retailers despite fears of a stagnation in overall Christmas spending this year.

Taking a closer look at Tradedoubler’s other leading sectors, sales within the financial services sector have emulated those of 2004 with a minimal increase in transactions. As is typical of this time of year, sales within the travel sector dropped marginally in November suggesting that consumers have already booked their Christmas travel arrangements. The pattern of sales within the telecoms sector has been considerably affected by certain mobile content providers and the drop in sales is unexpected for the time of year.

Tradedoubler’s recent European wide research into online Christmas shopping behaviour, published last month, indicated that consumers across Europe will do significantly more of their Christmas shopping online this year. This trend is already very much in evidence looking at the steep increases in sales both October and November.

Sales Volumes and Sales Values 2004 and 2005

Monthly and Yearly Trends Sales Volume Trends in Tradedoubler’s Leading Sectors

Sales Volume Trends 2004 and 2005 in Leading Sectors

*Sector specific data includes results from Tradedoubler’s top 10 clients per sector.

For further analysis or interpretation of these statistics please do not hesitate to contact Euro PR Group or Tradedoubler.

About Tradedoubler

Founded in 1999, Tradedoubler is a European provider of online marketing and sales solutions. Industry leaders all over Europe have partnered with Tradedoubler to work with performance-based marketing and to manage online relationships, in order to increase sales and improve online business. Tradedoubler is headquartered in Sweden with a presence in 15 other markets, and customers include Apple Store, Dell, Telia Sonera, eBay and Kelkoo. Please visit for further information.

The Tradedoubler TrackerTM is a monthly report detailing online sales volumes and trends across Europe, based on Tradedoubler’s monitoring of sales made through its European network. The data contained within the Tracker shows results tracked and generated within Tradedoubler’s network covering 16 European countries with clients spanning a multitude of different sectors.
The data contained within this tracker is provided by Tradedoubler’s own independent third party tracking technology.

Editorial contacts

Euro PR Group
Sue Glanville
T: +44 (0) 208 917 4900

William Cooper
T: +44 (0) 207 881 1404